DIG Magazine
Owner, Art Director, Designer, Editor, Contributor, Motion Graphics, Audio Editing.
Established in 2018, DIG magazine is a quarterly publication celebrating the ‘musical discoveries of delightful diggers’. Each issue invites a dozen or so music obsessives to wax lyrical about a particular piece of music they have found during their years of collecting.
The CD-sized magazine is housed in a transparent sleeve with a ‘record crate’ style sticker on the front, and is accompanied with a complimentary online mix of all the tracks featured to listen along whilst you read.
In 2022, the magazine was redesigned to a larger format, printed on newsprint.
Below is an interview I had with Fernando Augusto Pacheco, Senior Correspondent and Music Curator for Monocle 24 in 2020 on the Stack podcast about DIG.
2022 re-design.
How it came about.
I’ve always loved the ‘record-digging’ culture. Born from a respect for Hip Hop producers who seek out the most obscure samples for their tracks or the DJs who strive to keep a crowd moving with music no one else is playing. The work ethic behind ‘getting dirty’ in charity shops and car boot sales in the hope of scoring something incredible for cheap is so alluring.
The types of magazines that embraced this culture and the music associated with it where long gone in the UK, but there was a steady increase in ‘diggers’ sharing their passion online, most notably in the form of YouTube videos.
Following the creation of oto Fanzine, I decided to test the water with a prototype magazine, approached a bunch of like-minded friends to see if they thought it could work and invited them to contribute to the first issue which I tentatively printed just 100 copies, which sold out within a few hours… a good sign.